September 21, 2021

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OSU Announces Partnership with The Brandr Group, Opening Door for Player Jersey Revenue

Oklahoma Condition fans may well soon be in a position to invest in formally accredited jerseys of their favored university student-athletes.

OSU declared Monday it has entered a partnership with The Brandr Group (TBG) to set up group licensing for all of the university’s sporting activities teams, yet another move in NIL.

OSU student-athletes can now voluntarily becoming a member of a group licensing plan of 3 or extra persons from the very same OSU staff or six or far more university student-athletes from any mix of groups to use formal OSU logos and other emblems. Prior to this partnership, pupil-athletes have been not able to have formal OSU logos on hats, shirts, etc. This could also perform a section in the return of the school soccer video recreation.

“Whether it’s jersey income, movie online games, buying and selling cards or several other chances, we are thrilled to support Oklahoma Point out student-athletes optimize their opportunities in the at any time-transforming environment of higher education athletics,” mentioned Wesley Haynes, CEO of the Brandr Team, in a release.

As a result of this partnership, lovers will be capable to purchase official Oklahoma State products, like staff jerseys, with the title and selection of their preferred Cowboys or Cowgirls who have joined the respective group licensing plan when The Brandr Team enters into agreements with relevant OSU trademark licensees.

“What makes this partnership thrilling is that it gains our pupil-athletes and our lovers,” OSU athletic director Chad Weiber claimed. “We are joyful to see Oklahoma Condition scholar-athletes reward as NIL possibilities broaden. At the identical time, we are enthusiastic to see our enthusiasts get to help our scholar-athletes by acquiring branded, certified products – everybody wins.”