Hellmann’s Mayo and Jerod Mayo Workforce Up Throughout the Large Recreation to Deal with Meals Waste

ENGLEWOOD CLIFFS, N.J., Feb. 7, 2022 /PRNewswire/ — Hellmann’s is again at The Large Recreation this 12 months and is teaming up with one other mayo, legendary linebacker turned skilled soccer coach Jerod Mayo, to proceed driving consciousness across the vital situation of meals waste at house. To coach and encourage folks to take motion and ‘make style, not waste’, Hellmann’s and Jerod Mayo are establishing the MAYO x MAYO meals waste tackling group.  

Expertise the interactive Multichannel Information Launch right here: https://www.multivu.com/gamers/English/9013651-hellmanns-mayo-jerod-mayo-big-game-tackle-food-waste/ 

The Large Recreation is called one among America’s largest meals holidays, the place we frequently see folks overbuying meals which might result in important meals waste. Nonetheless, this is not the one time of 12 months when Individuals waste meals. Roughly 40% of all meals within the U.S. is wasted every year and roughly 40% of that meals waste occurs at house.1 By means of this marketing campaign and their continued efforts to fight meals waste, Hellmann’s hopes to encourage folks to alter behaviors and make a optimistic affect.

“As a long-time fan and fellow ‘mayo,’ I am thrilled to have this chance to accomplice with Hellmann’s to boost consciousness for such an vital situation,” mentioned Jerod Mayo. “Meals waste within the U.S. is one thing we should sort out collectively. At house, my spouse Chantel and I all the time attempt to use leftover components in our pantry or fridge to cut back meals waste and we hope this spot encourages folks to do the identical.”

The new spot pays homage to the long-lasting Workplace Linebacker character referred to as “Terry Tate,” embodied by actor, producer, director, and former soccer professional Lester Speight, as portrayed and depicted within the beforehand launched quick movie and industrial video collection entitled “Terry Tate: Workplace Linebacker.” This 12 months’s spot options Jerod Mayo playfully “tackling” meals waste. Because of a meals waste sort out, Hellmann’s will get viewers interested by making a grilled cheese or frittata and supply these inventive concepts to indicate that with a little bit creativity within the kitchen we will ‘make style, not waste’ with components they’ve available. 

Comic, actor and author, Pete Davidson, alongside together with his mother Amy Davidson make an look, with Pete taking a sort out of his personal from Mayo. “It isn’t day-after-day I get tackled by a soccer professional like Jerod Mayo,” mentioned Pete Davidson. “I like that Hellmann’s has made it their mission to cut back pointless meals waste at house, which is cool as a result of we will all become involved. Ma and I’ve discovered lots and have had enjoyable determining methods we will waste much less ourselves. All meals has potential, so let’s maintain it out of the rubbish.”

“Mayo Tackles Meals Waste” will air in the course of the fourth quarter. An prolonged model of the Hellmann’s Large Recreation spot was launched immediately.

A technique Hellmann’s is educating folks on how they can assist cut back meals waste is thru the brand new habits change program referred to as Fridge Night time, which is a four-week program that’s scientifically confirmed to assist folks cut back their meals waste at house. This system, which is obtainable as a free app out there for obtain in iOS and Android app shops, is designed to encourage and information folks on how they are often extra resourceful with meals at house and gives tangible options equivalent to ‘Flexipes’, versatile recipes to show left-behind components into easy-to-prepare meals. Jerod Mayo’s spouse, Chantel Mayo and recipe creator and chef Andy Hay function hosts to assist incentivize customers to consider meal creation in a different way.

“We will all relate to the second after we look inside our fridge or pantry, uncertain of what to do with the components we’ve got available and as an alternative of pondering creatively, we simply throw them away,” mentioned Ben Criminal, Senior Advertising and marketing Director for Hellmann’s North America.  “It is due to this habits that we see 40% of meals waste taking place at-home and why it is so vital to proceed bringing consciousness to the problem of meals waste.  By means of this marketing campaign and teaming up with Jerod Mayo and Pete Davidson, we hope we will present folks how they will sort out meals waste at-home, present inspiration to get inventive within the kitchen with meals we have already got at house and make a optimistic affect and lasting change.”

Hellmann’s objective is to encourage and allow 100 million folks all over the world yearly to be extra resourceful with their meals, in order that they waste much less. That is a part of the model’s help of the United Nations Sustainable Improvement Aim of decreasing meals waste by 50% by 2030. On this effort, Hellmann’s is working with Harvard Legislation College’s Meals Legislation and Coverage Clinic to assist enact coverage change at a federal stage. This contains legislative coverage for the standardization and readability of meals date labels — one of the crucial frequent drivers of at-home waste, together with a bicameral and bipartisan invoice introduction in early December 2021.

Hellmann’s helps to supply 500,000 meals to Feeding America® and are working to safe an extra 5,000 meals for each in-game sort out with the objective of doubling the quantity to supply a complete of 1 million meals2.

Fridge Night time is offered for U.S. shoppers, meals waste tacklers within the making, to obtain on iOS and Android starting February 2nd. To be taught extra and consider our assortment of ‘Flexipes,’ go to www.Hellmanns.com.

About Unilever North America
Unilever is among the world’s main suppliers of Magnificence & Private Care, Residence Care, and Meals & Refreshment merchandise, with gross sales in over 190 international locations and merchandise utilized by 2.5 billion folks day-after-day. We now have 149,000 workers and generated gross sales of €50.7 billion in 2020. Over half of our footprint is in growing and rising markets. We now have round 400 manufacturers present in houses all around the world. In america and Canada, the portfolio contains iconic model equivalent to: Dove, Knorr, Hellmann’s, Lipton, Magnum, Axe, Ben & Jerry’s, Diploma, Greenback Shave Membership, Q-tips, Seventh Era, St. Ives, Suave, TRESemmé, and Vaseline.

Our imaginative and prescient is to be the worldwide chief in sustainable enterprise and to reveal how our purpose-led, future-fit enterprise mannequin drives superior efficiency. We now have a protracted custom of being a progressive, accountable enterprise. It goes again to the times of our founder William Lever, who launched the world’s first purposeful model, Daylight Cleaning soap, greater than 100 years in the past, and it is on the coronary heart of how we run our firm immediately.  

The Unilever Compass, our sustainable enterprise technique, is got down to assist us ship superior efficiency and drive sustainable and accountable progress, whereas: 

  • Bettering the well being of the planet
  • Bettering folks’s well being, confidence, and wellbeing
  • Contributing to a fairer and extra socially inclusive world

Whereas there’s nonetheless extra to do, we’re proud to have been acknowledged in 2020 as a sector chief within the Dow Jones Sustainability Index and – for the tenth-consecutive 12 months – as the highest ranked firm within the 2020 GlobeScan/SustainAbility Sustainability Leaders survey. 

For extra data on Unilever U.S. and its manufacturers go to: www.unileverusa.com
For extra data on Unilever Canada and its manufacturers go to: www.unilever.ca  

1ReFed, Insights Engine 1, Insights Engine 2, Insights Engine 3, 2019
2For every in-game sort out and defensive sack that happens on February 13, 2022 throughout Tremendous Bowl LVI, Unilever will donate the financial equal of 5,000 meals ($500.00) to Feeding America ®. Assured minimal donation of $50,000.  Most donation of $100,000. $1 helps present at the least 10 meals secured by Feeding America ® on behalf of native member meals banks.

Media contacts: 
Jena Sussman
[email protected]  

 

Pete Davidson in Hellmann’s Big Game Spot

 

Hellmann’s and Jerod Mayo Tackle Food Waste

 

Hellmann’s and Pete Davidson Tackle Food Waste

 

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SOURCE Hellmann’s