Butternut’s Courtney White – TVREAL

Courtney White, founder and chief govt of Butternut Movies, tells TV Actual about tapping into her huge expertise to super-serve life-style audiences throughout all platforms.

Earlier this summer season, Courtney White, previously president of Meals Community and common supervisor of HGTV, struck up a partnership with Wheelhouse to launch a brand new three way partnership targeted on meals, dwelling and life-style. Butternut Movies is now working to inform tales of lives lived to the fullest, unlikely paths solid, creativity unleashed and expertise unlocked.

TV REAL: What led to the launch of Butternut?
WHITE: My profession as a lifestyle-network govt targeted on the feminine client, but, from my seat, I noticed too few female-owned manufacturing corporations making reveals for the ladies flocking to our manufacturers. I made a decision to create the corporate I needed existed. Butternut is female-led and dedicated to creating premium dwelling and meals content material, with an unwavering deal with super-serving life-style audiences throughout all platforms.

TV REAL: How did the partnership with Wheelhouse come about, and what has this funding delivered to the corporate?
WHITE: I’m a specialist. I deliver to the desk laser-focused, long-running experience within the life-style style honed over 16 years at HGTV, Meals Community and their sister manufacturers. I acknowledged the worth of my particular talent set and Butternut’s ultra-focused content material technique, and I knew my supreme accomplice can be a extremely related innovator with expertise throughout all sectors of leisure. I sought out the individual with probably the most various lens in media, who additionally acknowledged the large enterprise potential within the life-style enviornment—that was Brent Montgomery and the crew at Wheelhouse. He and I every deliver our tireless vitality and enthusiasm to our particular person approaches with the shared aim of chasing success. This partnership supercharges Butternut’s mission to ship the style’s best to audiences and companions.

TV REAL: How have you ever leveraged your earlier expertise to form the corporate’s technique?
WHITE: It’s unimaginable to overstate the ability of the connection between the viewers and Meals Community’s star expertise. It’s a priceless relationship constructed on belief, authenticity and experience. Butternut is a supremely talent-focused manufacturing firm, and our slate is centered on genuine consultants within the dwelling and meals house—every with a unique perspective. That connection between knowledgeable and viewer is the magic of this style and our strategic driving power.

TV REAL: Wanting on the meals and life-style house, what’s trending in the intervening time?
WHITE: House and meals reveals are, by nature, uplifting, inspiring, entertaining, informative and comforting. They attraction broadly throughout all age teams and encourage household viewing. We so typically hear these are the reveals individuals need to watch to finish their day. Sure, this content material can also be widespread with advertisers, however I’ve at all times approached my work with a singular deal with delighting the viewer, and life-style reveals, at their finest, are simply that: pleasant.

TV REAL: What forms of tales would you want to inform?
WHITE: A Butternut undertaking takes the most effective DNA from profitable life-style sub-genres and reinvents and freshens it by way of new and distinctive knowledgeable voices. We ship on every little thing that audiences need and anticipate from dwelling and meals reveals—then overdeliver in stunning, enjoyable new methods.

TV REAL: What is going to you be targeted on with Butternut for the 12 to 18 months forward?
WHITE: Over the subsequent few months, our focus at Butternut can be to proceed growing thrilling IP-driven dwelling and meals reveals whereas working with a variety of established, rising and homegrown expertise.